Interactive Dancing Pedestrian Signal Light


dancing pedestrian light 1 dancing pedestrian light 2 dancing pedestrian light 3

Quite often the smaller things bring the bigger smiles and this fun urban stunt from micro car manufacturer Smart re-invents the serious traffic light by making it a bit more interactive. The team built a nearby dancing booth rigged with cameras that translates the dance moves of real passersby into a pixelated ‘don’t walk’ silhouette inside a crosswalk light. The video claims the installation resulted in 81% more people stopping at the light instead of walking out into the street. The piece was created for Smart’s promotional/safety campaign titled WhatAreYouFOR.

via Designboom


About Author

%d bloggers like this: