A huge submarine bursts through the streets of Milan


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This attention seeking campaign byad agency M&C Saatchi Milano for insurance firms Europ Assistance IT and Genertel shows a giant submarine abruptly bursting through the street. The carefully orchestrated stunt which unfolded on October 1st was complete with a live reenactment meant to reinforce the idea of safeguarding yourself and possessions against unforeseen events. All images courtesy M&C Saatchi Milano.

via It’s Nice That


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